How do you, from a cultural and business perspective, successfully transform into a cloud company?
One way to change the culture of a company is to infuse it with fresh-thinking, smart young people.
Over the last several years, Oracle has opened five innovation hubs in Austin, Texas; Reston, Virginia; Burlington, Massachusetts; Bangalore, India; and Santa Monica, California.
The company knows that it will take a vast shift to change from an organization that mostly sold software licenses and maintenance agreements. Today, with the cloud, the selling landscape has changed dramatically to a partnership model. The company knows that it must change, too. The question is, how?
Taking an entirely new approach to product development, sales and marketing; the innovation hubs have become a kind of laboratory where engineers can experiment with more focused projects, and learn to present their ideas with the goal of showing instead of telling customers what they can do.
They are looking for ways to rethink Oracle’s cloud products, to pull the services together into packages of useful tools that helped solve specific business problems.
Read the full TechCrunch article here.